Welcome
You are part of an innovative movement within the real estate industry to increase generational wealth in Black and brown communities through homeownership. These tools help you share your commitment with integrity and clarity.
AmbassadorToolkit
• Download Logos and Brand Guidelines
• Copy Ambassador Language
• Amplify Social Media
• Refer to Talking Points
• FAQs
Logo & Brand Assets (download)
Ambassador Language (copy and paste)
- Short Version (1 sentence):
Proud Own It Ambassador committed to increasing generational wealth in Black and brown communities through homeownership. - Medium Version (3 sentences):
As an Own It Ambassador, I commit to contributing a portion of my earnings with each closing to Own It’s down payment fund. Own It’s mission is to increase generational wealth in Black and brown communities through homeownership. Together, we are expanding access and opportunity. - Email Signature Snippet:
Own It Ambassador | Supporting generational wealth in Black and brown communities through homeownership.
Amplify Social Media
- Like, follow, and comment on posts by Own It: Building Black Wealth (Facebook, Instagram, LinkedIn)
- Please share our posts and celebrate our Own It homeowners!
- If applicable, tag by typing in @ownitmadison with just listed posts: “This listing contributes to Own It: Building Black Wealth.” And upon closing: “We are especially grateful because funds from this sale went to the Own It: Building Black Wealth down payment fund.”
- Coming Soon: Canva Templates
Talking Points
What is Own It?
- Own It is a transformative nonprofit organization to increase generational wealth in Black and brown communities through homeownership. Driven by Madison-area community members and professionals in the real estate, banking, and financial sectors, this private-sector collaboration offers two critical components: a financial education program and access to $19,000 down payment grants with no payback required for select community partners. We’re removing barriers, creating access, and building generational wealth.
Why does it matter?
- Homeownership remains one of the most powerful pathways to generational wealth, yet racial disparities in ownership persist. In Dane County, only 13% of Black householders are homeowners, compared to 64% of white householders. *Source: 2024 data from Dane County Regional Housing Report.
FAQs
What are the different Ambassador types?
- Ambassadors (individuals) commit a portion of their commission from real estate transactions.
- Agency Ambassadors (companies or teams) pledge ongoing contributions based on their revenue or closings.
- Participating Brokers (companies) do not contribute directly but support their agents by processing contributions on their behalf and facilitating the donation process.
What is the Ambassador commitment?
- Own It Ambassadors commit to contributing a portion or a percentage of their earnings from their sales. This support is entirely optional and can be discontinued at any time. Participation in the Ambassador program does not give any preferential treatment to professionals participating in the program and does not provide any benefits unavailable to other potential parties. There is no minimum amount required for donation to become an ambassador. The only requirement is that the professional agrees to donate to the fund consistently based on their sales.
Is there a minimum donation amount?
- No. There is no minimum required contribution. Ambassadors commit to giving consistently based on their sales.
Can I discontinue participation?
- Yes. Participation is entirely voluntary and can be discontinued at any time.
Do you have more questions? Please contact us at [email protected].
Racial JusticeResources
Explore resources that illustrate the ways that racism shows up in real estate transactions, in mortgage lending practices and policies, and the impact it has today.
This racial justice resource center provides flexible options that you can use to learn about the ways racism is embedded in real estate by engaging with a variety of educational resources and personal reflection.
Participants completing some or all of the pathways described below will gain the foundational understanding needed to advocate for equal access for all to wealth-building through homeownership.
If you have any questions or ideas, please email [email protected].
Racial Justice resources (pdf) »
- Mini-course: For 2+ people; three 45-minute discussions with no homework
- Six-Session Series: For small groups/teams; six 1-hour discussions with homework
- Self-Guided Study: For individuals; self-paced; most modules take 90 minutes or less